tag:blogger.com,1999:blog-8434369190746987531.post6009875472624274290..comments2023-11-05T23:07:01.842+11:00Comments on Grog's Gamut: Aussie Films – Please get the Marketing RightGreg Jerichohttp://www.blogger.com/profile/04956402439870441083noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8434369190746987531.post-65571536531627343432010-02-06T19:26:39.947+11:002010-02-06T19:26:39.947+11:00Hi Sophie
I didn't think the poster was contr...Hi Sophie<br /><br />I didn't think the poster was controversial. I thought it was bland!<br /><br />After seeing the teaser trailer I coudln't wait to see the film. After seeing the poster I thought, hmm doesn't seem so good now.<br /><br />Aiming at cinephiles? Gee I hope not. Festival or not, marketing a film starts early; if they're aiming at cinephiles they're starting with a very narrow base.<br /><br />I also hope the film is not going to try and say more about society (human nature is a bit different). And if it does I sure as hell hope it is subtle. Nothing kills a film more than a sincere message about society. <br /><br />I just hope it tells a damn good yarn, and that it gets a big audience. <br /><br />The Antichrist poster was a cracker.Greg Jerichohttps://www.blogger.com/profile/04956402439870441083noreply@blogger.comtag:blogger.com,1999:blog-8434369190746987531.post-43324468626607316712010-02-05T11:54:53.516+11:002010-02-05T11:54:53.516+11:00Hi Grog,
I love the Animal Kingdom poster. It'...Hi Grog,<br />I love the Animal Kingdom poster. It's a festival poster and therefore aimed at a small pool of cinephiles who, paradoxically, have a larger pool of films to choose from than the average punter who will probably never see this poster. The very fact that you felt moved to devote a blog to it must mean it's gone some way to doing its job. That said, unlike the Antichrist poster, I don't think this poster was designed to be controversial. Calling a "crime story" Animal Kingdom makes me think the film will be much more than a crime story - that it might be about wider society or say something about human nature. Juxtaposing the image of snarling wolf jaws with the text "A Crime Story" makes me think that maybe Animal Kingdom, like Heat or Goodfellas, might not just be a good plot driven cops and robbers drama, it might actually have something to say. And that might make it great. And I get all that from the poster!Sadienoreply@blogger.com